Why Custom Publishing Works:
Custom publishing is the fastest growing, and now the eighth largest marketing channel. Currently, $32 billion is spent each year on marketing publications. Many companies and organizations are spending less on more traditional marketing vehicles such as television, radio and print advertising, and moving marketing dollars into custom publications. Why?
- 88% of marketing directors who’ve used a custom publication say it is effective at generating customer loyalty.
- 85% of all consumers said they would rather get information through an interesting collection of articles than through an ad.
Contact Arkin Hill to see how Lumin Publishing can solve your publishing woes.