Magazine Projects
Zions Bank Community
In September 2003, Lumin began publishing Zions Bank Community magazine. Community is published six times a year, and is sent to 45,000 Zions Bank account holders in Idaho and Utah. For this project, Lumin provides all editorial, design, photography, layout and ad sales for the publication.
Zions Bank originally asked Lumin to create the publication in order to create more loyalty among its "Gold Services Club" members, but because of increased customer demand, has expanded the reach of the publication to include business clients and bank branch copies.
Newsletter Projects
VanCott Newsletter
Most recently, Lumin has expanded from the magazine format into the more economical newsletter category. Currently, Lumin’s flagship project is a 16-page newsletter for VanCott law firm. This newsletter is reasonably priced, while still retaining the classy look and feel of a magazine.
VanCott uses the quarterly publication to increase customer loyalty, but also mails out several thousand copies to prospective clients in the community.
Digital Magazine Projects
Launch
In late 2006, Lumin Publishing began its first digital magazine project when a local venture capital firm called Grow Utah Ventures selected Lumin to produce a quarterly publication for Utah entrepreneurs. The publication is called Launch magazine, and is found at www.launchutah.com.
Grow Utah uses this publication to grow and unite the entrepreneurial community in Utah, and to build credibitlity and loyalty within the group.